Courtney,
I'm Kjael, CEO at SuperCat Solutions. We work with lighting manufacturers like Kuzco, Maxim, and Eurofase to give their reps a purpose-built selling tool — catalog, configuration, and ordering on iPad, fully offline.
I understand Canarm's rep network spans multiple product lines across North America, and I imagine keeping those teams equipped with the right tools isn't simple. We've helped companies in exactly that position — Kuzco went from scattered rep processes to 844 active users placing 39 orders per month through our platform.
I'd love to spend 15 minutes sharing how that worked and exploring whether something similar makes sense for Canarm.
Would Thursday 2/19 or Tuesday 2/24 work for a quick call?
Best, Kjael
Courtney,
Kjael here, CEO of SuperCat. We're the platform behind Kuzco Lighting's rep tools — 844 users, 39 orders a month, fully configured product catalog on iPad.
I'm reaching out because manufacturers like Canarm, with broad product lines and large rep networks, are exactly where we see the biggest impact. Your reps likely carry multiple brands — many of them probably already use our tool for someone else.
I have 15 minutes this week to walk through what we've done for similar companies and whether it's relevant to Canarm's setup. If the fit isn't there, I'll tell you straight.
Thursday 2/19 at 10am or 2pm MT — does either work?
Kjael
Courtney,
When I talk with sales leaders at multi-line manufacturers, the same tension comes up: how do you equip a distributed rep network with tools that actually get used — without adding another system nobody adopts?
That's the problem we've spent a decade solving. Kuzco Lighting, Maxim, and Eurofase all run their showroom reps on our platform. The reason it works is that reps already know it — many of your reps likely use eCat for other brands they carry.
For Canarm, the question isn't whether a rep tool matters — it's whether you can deploy one that reps actually open every day. I'd welcome 15 minutes to explore that together.
Reply with a day that works this week or next, and I'll send a calendar invite.
Kjael
Tim,
I'm Kjael, CEO at SuperCat. Emery shared the highlights from your conversation, and I wanted to reach out because your situation — 100% made-to-order, complex configurations, reps still on hard catalogs — is exactly where we've helped manufacturers make a meaningful leap.
Braxton Culler runs their entire configurable furniture line through our platform: 1,327 reps, 239 orders a month, with option dependencies and pricing built right in. Their reps went from paper and PDFs to iPad in about 6 weeks.
I know your ERP migration is consuming bandwidth right now. The good news is eCat sits alongside your ERP, not in conflict with it — and when the new system goes live, the rep data is already flowing.
Would a 20-minute conversation about timing and approach make sense? I'm open Thursday 2/19 or Tuesday 2/24.
Kjael
Tim,
Kjael here, CEO of SuperCat. You told Emery "we're not even close to where we should be" — and you're right that the gap between catalogs and a real digital selling tool is costing you.
Here's the reference that matters: Braxton Culler — 100% configurable furniture, 22+ option groups, 1,327 users doing 239 orders a month through our platform. They went live in 6 weeks.
With your ERP migration targeting June, there's a natural window to run eCat in parallel: get your reps equipped now, and when the new system comes online, orders are already digital. Waiting means another market season on paper.
I'd like 20 minutes to walk through the Braxton Culler approach and what the first 30 days would look like for Hanover.
Thursday 2/19 or Friday 2/20 — which works?
Kjael
Tim,
Running a made-to-order business with 22 finishes, 19 panels, and 4 lamping options — and having your reps sell that complexity with paper catalogs — is a problem I've spent 10 years helping manufacturers solve.
The strategic question isn't whether to digitize your rep tools. It's whether to do it before or after the ERP migration. Based on what we've seen with companies like Braxton Culler (1,327 users, configurable products, live in 6 weeks), starting now actually de-risks the ERP transition — your reps are already generating clean digital orders before the new system even goes live.
The alternative is waiting until June, adding another project to a team that's already stretched, and losing another market season to manual processes.
I'd welcome a conversation about the right sequencing for Hanover. Reply with a day that works, and I'll send a calendar invite.
Kjael
Phil,
I'm Kjael, CEO at SuperCat. Emery shared that your evaluation is going well and that this is a matter of "when, not if" — that's exactly the kind of clarity we love to hear.
I wanted to reach out personally for two reasons. First, to make sure you know you have a direct line to me if anything comes up during the process. Second, because when a client is ready to move, the thing that usually determines success is how smoothly we execute the first 30 days.
Coaster Furniture just kicked off their implementation with us, and the pattern is the same: lean team, clear need, fast ramp. We've built our onboarding specifically for companies that don't have bandwidth to waste.
Would a quick 15-minute call with you and Rami make sense this week to align on scoping? I'm open Thursday 2/19 or Friday 2/20.
Kjael
Phil,
Kjael here, CEO of SuperCat. I understand you're ready to move forward and the main question is timing and implementation approach.
I want to make sure we don't lose momentum. Our typical onboarding takes 30-40 days, and we handle the heavy lifting — data mapping, configuration, training. Your team's time commitment is minimal.
Coaster Furniture started their implementation with us last month in a similar position: committed team, constrained resources, need for speed. We got them from kickoff to data ingestion in the first week.
I'd like to get a 15-minute scoping call on the calendar with you and Rami this week so we can map out the first 30 days. If timing shifts, no problem — but I'd rather have a plan ready to execute than wait.
Thursday 2/19 or Friday 2/20 — does either work?
Kjael
Phil,
The manufacturers I talk with face the same tradeoff you're weighing: "We know we need to do this, but we don't have bandwidth right now."
The paradox is that the best time to implement is exactly when it feels hardest — because the tool starts saving time the moment it's live. Coaster Furniture just made that call with us, and they'll tell you the first week was the hardest to schedule and the easiest to execute.
Our onboarding is built around your constraints, not ours. We map your data, configure your catalog, and get your team trained — your internal lift is measured in hours, not weeks.
The question isn't whether this fits. It's whether we start now and have you live in March, or wait and add it to an already-full Q2 plate.
I'd welcome a quick call with you and Rami to map the first 30 days. Reply with what works this week and I'll send the invite.
Kjael
| Company | Decision Maker | Stage | Amount | Top Risk | CEO Action | Target |
|---|---|---|---|---|---|---|
| Canarm, Ltd. | Courtney McDowell | Qualifying | $16,980 | Zero engagement in 21+ days — the deal may be dead before it started. | CEO email to Courtney McDowell to open a senior-level door, positioning it as a peer introduction. Target: response by Feb 21. | response by Feb 21 |
| Hanover Lantern | Tim Raubenstine | Demo | $8,700 | ERP migration distraction — all tech energy goes to the ERP for the next 4... | CEO note to Tim reaffirming the vision he articulated on the call, referencing Braxton Culler as the made-to-order proof point, and proposing a brief pricing conversation. Target: response by Feb 21. | response by Feb 21 |
| Better Home Plastics | Phil DeLuca | Demo | $8,700 | Resource distraction (CNY reporting) may have delayed the scoping call. | CEO note to Phil reinforcing commitment, offering implementation support, and asking for a brief call with Phil and Rami together. Target: call scheduled by Feb 21. | call scheduled by Feb 21 |